Mirror-flat water at dawn seen over the bow of a boat with the trolling motor deployed.

Why I started StrikePlan.

The time with friends mattered too much to spend it learning the water by failure.

It started with a year of getting ready for one trip into Canada.

I did the homework because I had to. Charts, tides, regulations, where to launch, what to run, where to start on the first morning. Months of it, mostly late at night after everyone else had gone to bed.

It worked. We fished well from the first morning instead of losing two days learning the water.

What stuck with me afterward was how few people ever get that. Most guys book the trip, show up, and spend the best part of it figuring out the fishery the hard way — not because they can’t fish, but because the research takes longer than the trip does.

That’s StrikePlan. I do that homework for your water, your dates and your boat, then hand you the plan. You show up knowing where to start, what to run, and what to change when it isn’t working.

I’m not a guide and I’m not selling secret spots. I’m a fisherman out of Washington who got tired of watching good trips get wasted on a slow start.

Less time studying the fishery.
More time fishing it.

Jeremy Russell holding a bright chrome salmon in the boat, grinning, open water behind him.
Jeremy Russell, founder.
Two young anglers in float coats waiting out weather in the boat at the dock.

What you’re paying for

The homework, done for your trip.

Your water, your dates, your gear. It doesn’t replace your judgment, your charts or the regulations — it gets you to the first drop with a reason for being there.


How to use your plan

Read the StrikePlan before you go, then keep the Cockpit Card within reach on the water. Where a number comes from last season instead of this week, the plan says so.

The plan supports your judgment. It doesn’t replace current regulations, navigation charts or safe decisions.

Questions about the approach? Email support@getstrikeplan.com.

A boat pulled up on a gravel beach at first light with mountains behind.

Stop researching. Start with a plan.

Tell StrikePlan where you’re going. We’ll turn the homework into something you can actually fish.

The plan supports your judgment. It doesn’t replace current regulations, navigation charts or a safe call on the day.